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How to create powerful offers to generate more sales
from:Your goal is to create such powerful offers that anyone reading them will not pass on them. Difficult? Actually, creating a powerful offer like this is easier than you think.
Bonus pile on:
Vegas World’s offer uses a concept some call "Bonus Pile On." The way it works is to keep piling on bonus after bonus until finally you have to say "no more" and whip out your charge card.
It makes you think about how much value you are getting for such a little price. That’s the power of the "bonus pile on."
So what is the best way to start using this in your business? Well, one of the most effective ways is through the use of paper and ink. You can give away a series of valuable reports with any purchase. What’s more, you can even make this information available as a download from your website so you have zero distribution cost.
Or you could make deals with other businesses that allow you to give away one of their products or services to your customers. If you really use your imagination here, you can really come up with lots of ways to create a "bonus pile on." Having affiliations with other businessess will surely help you a lot.
Take action and make prospects now:
There is no doubt about it. Deep down, most of us have a lazy procrastinator just lying underneath. This is the reason why you need some kind of deadline or scarcity factor to make prospects take action now. If your prospects believe an offer is going to be around forever, there is no reason to rush and take action.
That is why deadlines work so well. In your business, try to stamp a red deadline on the order form for the last day prospects can get over a certain amount in free bonuses. You will see that it is not unusual for people to be ordering right on the very last day of the deadline just because of that stamp.
100% No-Risk Guarantee:
Finally, the last component of a powerful offer is to make your deal as risk-free as possible. Nobody wants to make a mistake and be stuck with something that does not deliver as promised.
You should make every effort to lift the risk from the prospect and place it squarely on your shoulders. Make a bold guarantee and make it for as long as possible. If you have a quality product, you should not worry because return rates will most often drop the longer you extend your guarantee.
Another strategy to try is offering a 30-day "hold-your-check or charge slip" trial. That means people will send you checks postdated 30 days out or you will not charge their credit cards for 30 days.
Now you have all the keys to creating your own irresistible offer and watching your sales soar. Just keep adding value and more bonuses until you come up with an offer than makes your prospect feel guilty for not ordering it.
Persistence, persistence:
It is ridiculous to believe any one-shot advertising is going to make everybody interested in your service or product.
Think about your own life. You have probably received some offers that you were interested in, but you never acted on. Perhaps you put it aside for a phone call or maybe one of your kids came running in and distracted you or any number of other reasons. Your prospects are the same way.
To overcome this, you have got to create a plan for multiple contacts. This way you can take advantage of the "moving parade of life." You are not selling to a standing army, but rather, a moving parade of prospects. People will move in and out of different needs and wants as they go through changes in their lives.
Consider this. Let us say you are an owner of a furniture store and you send the prospect an offer for deeply discounted furniture. Well, you probably wouldn't have much luck because the house is full of furniture.
But what if when your second, third, or fourth offer came, the wife of your prospect had left and taken all the furniture with her.
All of a sudden, you have got yourself a very interested client.
This is how your offers should look to get more attention and sales.
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