Welcome to The Ultimate Search Engine Marketing Guide
Canadian Search Engine Marketing Article
This is a selection made from among articles on Canadian Search Engine Marketing. For a permanent link to this article, or to bookmark it for future reading, click here.
Making Money with Articles: Free Article Content
from:Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.
Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts.
Problem #1 - Search Engines
Search engines will only look down upon your site if it has the exact same duplicated content than other sites. The more sites that share your content, the less it will help you achieve good search engine rankings.
Good search engine rankings are essential in getting visitors to your sit so that they have a chance to click on your affiliate links. If you cannot even get visitors, then will never make an revenue. Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers, should be priority one.
Problem #2 - Getting visitors to click
Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links. If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject.
If your content is just duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.
Problem #3 - Author Bylines
Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem because most author bylines include links. When a reader gets done reading a really intriguing article, there is a strong possibility that they will click on the author’s byline link rather than your affiliate links. This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.
Once you put these three problems together, you are looking at a serious decline in revenue simply because you used free website content from article directories. Although it may be the only option for some, if you have the funds to buy your own original content, then you should go this route. If you don’t have the finds, however, you may be better off writing your own content and then hiring professional services once you have made a profit to work with.
 |
 |
Canadian Search Engine Marketing News
Dallas Search Engine optimization experts - TransWorldNews (press release)
Dallas Search Engine optimization experts TransWorldNews (press release), GA - Strategize a search engine marketing plan, and publicize your products and offers to generate more traffic to your website. ... |
Yellow Pages Group Partners with My Virtual Paper to Extend ... - MarketWatch
Yellow Pages Group Partners with My Virtual Paper to Extend ... MarketWatch - into search engine optimized (SEO) web pages that consumers find when they conduct searches for local businesses on their favourite search engines. ... |
Internet Marketing Firm A Couple of Chicks Expands Reach with ... - FOXBusiness
Internet Marketing Firm A Couple of Chicks Expands Reach with ... FOXBusiness - A Couple of Chicks e-Marketing is a leading online marketing firm specializing in Web Strategy, search engine optimization, paid search marketing, ... |
ReachLocal Launches in Western Europe With Office Serving the ... - MarketWatch
ReachLocal Launches in Western Europe With Office Serving the ... MarketWatch - Using a national and proprietary team of Internet Marketing Consultants (IMCs), ReachLocal allows SMBs to drive customer leads from major search engines to ... |
Bay Area Search Engine Optimization Training Academy Opens Doors - PR Web (press release)
Bay Area Search Engine Optimization Training Academy Opens Doors PR Web (press release), WA - Training has been conducted by the Search Engine Academy for hospitals, charities, both US and Canadian governments, in tandem with the major search engines ... |