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A Do-It-Yourself Search Engine Optimization Technique That Will Work Miracles For You?
from: David CallanIt is hard to imagine do-it-yourself search engine optimization
actually working. It is even more difficult to believe that it
can be done using mostly free tools. But then that is one of the
really wonderful things about the World Wide Web - there are so
many different ways of skinning a cat or doing the same thing
and knowledge can save you more than just a fortune.
Besides the truth is that so many web sites that are huge and
popular today got where they are through the do-it-yourself
search engine optimization efforts and skills of an individual.
Before delving into the techniques that can be used for search
engine optimization, it is useful to appreciate what search
engines really look for and the reason why most web sites find
it so difficult to deliver.
What Do Search Engines Look For?
In most of the search engine articles you read these days,
search engines are portrayed as being quite similar to some
serial-killing monster with no clear motives other than to kill
and destroy. For instance shock outrage and puzzlement are
always expressed when leading search engines change their rules.
The problem is that most people forget that the competition
between search engines today is so keen, such that their main
motive can only be one thing - to become the leading search
engine, and when they get there. To retain that position for as
long as possible. It is rather obvious that to achieve this
objective they have to remain very focused on the customer. The
search customer or client, is the person using their favorite
search engine to seek all sorts of information. Everybody
prefers to use a search engine that is as quick and useful as
possible in getting them the information that they seek. It's
really that simple. All changes in policies and rules can only
be driven by one thing and one thing alone - to become better in
the eyes of he customer.
In deciding your page ranking, search engines will look for
links to your sites and not just any links, but quality links
meaning sites that have a higher ranking than you do. This tells
search engines that other sites they rank highly are linked to
you and therefore you must be a useful site and therefore
deserve a high rank.
The Biggest Obstacle To Getting Enough Good Links To Please
Search Engines
Folks are often advised to submit their sites to search engines
and high pagerank directories. The problem is that many of these
sites will charge you dearly for the privilege of being listed
with them. Yahoo for example charges about $299 annually for a
site to be listed in their high traffic directory.
The secret to bear in mind here and what most folks do not
know, is that many of these sites that ask for so much money
will list you almost immediately and for free if you have good
quality links pointing to your site. It is that customer driven
motive we were talking about again. Good quality links are links
from sites that the search engine already ranks highly. The
assumption here is that since you have received a vote of
confidence from sites that are already held in high esteem by
the search engines, then you are also bound to be a useful site
that customers who use the search engine will find useful. The
higher page ranking you will receive, as a result will mean
better search engine visibility for you and naturally, much
higher traffic.
Another strategy used to try and gain quality links is to make
an effort to submit your site to various directories for free
listing, but it will usually take months for one directory to
accept your site.
A Powerful Do-It-Yourself Search Engine Optimization
Technique
The way to do it is to start off by creating a
web page on your site with a list of links. The idea here is to
be adding links to other sites on your links page in exchange
for the sites doing the same for you. You will of course be
careful to concentrate your efforts on getting links from high
page rank web sites. It is advisable to find sites that are
related to your product or service.
Usually, to make search engines happy, you should limit each
reciprocal links page to 50 links only.
Most sites maintain their reciprocal link pages using LinkMan
script from PHPJunkYard. You can download this php script from
http://phpjunkyard.com. The really amazing thing about LinkMan
script is that it allows a site's visitors to add their links
immediately after they add links to the site on their own pages.
What his menas is that using the LinkMan script you just need to
find the desired sites, add their link to your reciprocal links
page, and you can immediately add your link to theirs.
Be careful to meet the requirements of the LinkMan script one
of which is to place a notice on your links page stating:
"Powered by Link manager LinkMan 1.02 from PHPJunkYard - free
php scripts."
The Easy Way To Find High Page Rank Sites
You can
easily find sites using Linkman by searching on Google for the
exact phrase; "Powered by Link manager LinkMan 1.02 from
PHPJunkYard." You can also change the phrase to find sites using
earlier versions of LinkMan.
Visit the link pages on the sites with a browser showing their
Google pagerank. As soon as you come across a site using LinkMan
that has a high Google page rank, simply add their link to your
reciprocal links page and then add your link to theirs and you
are done. You can then move on to find yet another site that you
would like to link to.
It is difficult to beat this amazing, free and instant search
engine optimization (SEO) technique that is quick, easy to use
and extremely effective.
Article by David Callan. David is the leading search engine
consultant with AKA Marketing.com's
Optimization team. AKA Marketing.com provide full SEO
services as well as telephone based consulting for those
preferring the DIY approach.
About the author:
Article by David Callan. David is the leading search engine
consultant with AKA Marketing.com's
team. AKA Marketing.com provide full SEO services as well as
telephone based consulting for those preferring the DIY
approach.
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