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Search Engine Optimization for Realtors
from: Michael Alves"If you build it they will come", does not apply to websites.
Search Engine Optimization, popularly known as SEO, is the
process of optimizing a website to increase its popularity and
ranking in the search engine listings. Now that you have a new
website, you will have to consider how to attract the customers
that are looking for your services, to your new site.
Get your site submitted to the search engines. Make sure your
website is submitted to the Google index. If you're not sure if
it is, you can use this link to go to Google's site submission
page. Remember to use the "http://www." when you submit your
website. http://www.google.com/addurl/?continue=/addurl. Or a
great way to do this is to use Google's new XML site maps to
feed your website content right into the servers at Google. To
do this you don't have to know XML coding, just go to this
Google website and follow the directions.
http://www.google.com/webmasters/sitemaps/docs/en/overview.html
The really great news is that it is free to use either of these
methods.
We have all herd the expression "Content is king".This is a
phrase that you hear over and over again when optimizing a
website. Having fresh content on your website each time the
spider indexes your site, is an excellent way to increase your
page rank. You will notice that many of the websites that you
will be competing with are "static", other than new listings;
the content on their site remains the same. Don't make this
mistake! Spiders hate stale websites! You can set up an RSS Feed
for your website that will deliver content relevant articles for
your site visitors to read. These articles will be rotated daily
or weekly to give your website the fresh content that spiders
love. Feed the spider and he will reward you with a higher page
rank. A good place to start looking for content relevant RSS
feeds for your visitors would be the National Association of
Realtors website, http://www.realtor.org or you might try
http://www.inman.com.
Finally, you don't have to wait to be on the first page of
Google to start making real estate commissions. A professionally
created and managed pay per click advertising program can start
sending potential customers to your website within 48
hours.Google's pay per click advertising program is called
"Google AdWwords". When someone types into a search a keyword
phrase that matches the keyword phrases in your AdWords
campaign, your ad will show. You can have your ad say anything
you want, pay per click advertising is very flexible, and you
only pay when someone clicks on your ad and goes to your
website. If you're not ranked on the first page of Google, this
is how you get customers to come to your website instead of your
competitors website. Get your pay per click campaign under way
today.
About the author:
Mike Alves is the owner of http://www.Marketing4Leads.com My
business is unique, I market Realtors websites on Google. If you
would like to get the edge on you're competition, I can help.
Let Mike create a custom advertising campaign on Google for your
Real Estate website.
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