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How to bring traffic to your site - Search Engines – Part 3
from:Now that you know how to be a search engine friendly site, all you need to know now is where to send your listings. Basically, the most powerful search engine to be listed in is google. But before being listed here, you need to prove to them that you are a worthwhile site.
So here is a list of what your site should be before sending it to Google; consider this as an application requirement that you usually find in job applications.
Google is a fully automated search engine that employs robots known as "spiders" to crawl the web and find sites for inclusion in the Google index.
Since this process doesn't involve human editors, it's NOT necessary to submit your site to Google in order to be included in their index. In fact, the vast majority of sites listed aren't manually submitted for inclusion.
Use your top keywords, particularly the ones used in your title towards the top of the page. Continue to use these keywords throughout the page, in your link text, and in your URLs, but don't overdo it.
Use your top keywords throughout your site to help build the "theme" of your site. Google does not use keyword "tags," although a couple search engines still use them, so use them anyway on some pages. Link farms do not work and may get you banned.
Have content: Following the tips above, but only having a sentence or two on your site will not get you good listings. Content does not mean something too short or too long, but rather a site that is full of ideas. When writing content, make sure to balance things out by writing for your readers and the search engine as well.
The best way to ensure that Google finds your site is to have pages on other relevant sites link to yours. Google's robots jump from page to page on the web via hyperlinks, so the more sites that link to your pages; the more likely it is that they'll find them quickly.
The next search engine that you should be listed on is Yahoo! Basically, Yahoo has been a large site over the past few years. It has become a marketing station just like Google and is visited by millions of people everyday. So it's reasonable to assume that an advertisement on Yahoo’s main page will generate a large amount of traffic to your site.
So what are the chances that your site can be listed in Yahoo? Just like Google, this site also has certain requirements in order to be listed in their listings.
Basically, you can just pay for a certain listing space in Yahoo for $299, but if you are lacking money yet need that outmost exposure, then just stick with free submissions.
Yahoo is selective in their indexing. To get into Yahoo you must make the cut and it is tough to get a listing. Do not mess with Yahoo; follow their procedures and rules strictly.
The people at Yahoo value their reputation as providers of high-quality, relevant websites. Real, live people evaluate every submission. Yahoo doesn't want to degrade their product by including poor sites.
So if you have a poorly written, badly constructed, or crassly commercial site, don't bother. Only a quarter of all sites submitted to Yahoo ever make it in.
So to pass into Yahoo's search engine, your site should be substantial. If you have a single page site, then don’t even dream of being in Yahoo’s search listings.
Your site should have value, good content, and a unique product that is well-presented. Your site should be clean and fast loading. It should show a professional and polished layout, with a solidly-designed look and feel.
A good site should be easy to use and should include an easy-to-read navigation system. It should contain good grammar and spelling and should have its own domain. Even though this is not essential, having your own domain helps a lot.
If you are not listed within two weeks, re-submit. Odds are that the Yahoo editors just didn't get around to your site. Keep submitting every two weeks. There's no penalty for this.
After eight weeks with no listing, check your log files and see if you had any visits from "add.yahoo.com," their spider that checks to validate the URL. If you aren't listed within a few weeks, you were probably rejected. This would be the chance to reevaluate your site and make some more improvements.
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