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This is a selection made from among articles on Digital Global Marketing Online. For a permanent link to this article, or to bookmark it for future reading, click here.

Why HTML is the “Language” of the New Century

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Language is a vital tool for every person no matter what his nationality, cultural identity, religion or status in life is. And because communication is essential in the life of a person, language is a very important component of a person's social life.

One area in which language plays a very important role is in marketing. In marketing products, services or any other thing, one would surely need to communicate or interact.

As we see an emerging trend of more and more businesses marketing their products and services online, we’re again seeing a new language gaining a lot of popularity in the marketing scene.

That language is HTML—the newest language of marketing, and more importantly, the language of the new century.

So what is HTML? HTML is an acronym for Hypertext Markup Language. This is the computer language used for the design and creation of web pages and every other online information posted in the Internet and read through web browsers. In fact, you can read this article online—with all the designs, graphics and templates surrounding it—because of HTML.

But the importance of HTML goes beyond just making you see this article online. Notice how beautifully or creatively this article is arranged, or how is it placed on this page with all other contents surrounding it. That, my friends, is also made possible through HTML.

Aside from making a document readable online, HTML also gives the article form and structure on the web page. But the use of HTML still doesn’t find its end there.

Again, you may notice in this page those blue underlined texts. Those are called links and they can direct you from one web page to another. And as you might have already guessed, those links are also made possible through HTML.

It is actually HTML that made the Internet convenient and fun. And basically, the World Wide Web is very popular today because of HTML.

Now that you know how important HTML is, you may just want to take a look at what this “language” really looks like in writing. Well, you can start by discovering how this page looks like in plain HTML. Just point the mouse to the View button of your browser’s menu bar, click it and choose Source and alas! You’ll see the HTML code that looks like… gibberish!

Now, don’t despair. If the HTML code you’ve seen simply doesn’t make any sense to you, don’t worry for you are not alone. There are many people like you. In fact, a lot of them have spent much of their life relying on the World Wide Web for information and yet they are surprised when they first saw an HTML code.

If you’re a person who simply searches for information on the web, you probably won’t need to understand HTML at all. But if you are into marketing and you want to avail of the benefits that online marketing can provide, I’m afraid you have to learn HTML.

Well, HTML is really not a very hard language to understand and use. In fact, learning HTML can be easier than learning a foreign language. All you need to do is spend some time understanding the HTML tags and sooner than what you think, you can be able to make sense of the tags you first saw by viewing the HTML source of this web page.

Learning HTML can be a lot easier and faster if you have a book to guide you.

When speaking about guides in learning HTML, I can’t fail to mention the e-book created by John Delavera entitled “My Early Days on the Net”. In this e-book, John chronicles his experiences when he started working through the Internet.

More importantly, John shares in this e-book a lot of the things he learned about HTML. Further, he made learning HTML a lot easier for his readers. In fact, anyone can learn all things about HTML in just one lesson in the e-book! Is that amazing or what?

HTML is indeed the “language” of the new century and as online marketers, we need to understand the language and learn how to use it. With e-books like “My Early Days on the Net”, taking advantage of this “language” becomes possible for each and every one of us.

 



 

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Orange loses global marketing chief - Brand Republic

LONDON - Orange's most senior global marketer has left the mobile network operator after less than two years in the job, Revolution can exclusively reveal. Jonathan Morley joined Orange in May 2007 in the role of group vice president of brand, with ...

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Study: CMOs Must Evolve to Meet New Marketing Challenges - MarketingVOX

The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center of their operations to respond to this new and ...

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