Welcome to The Ultimate Search Engine Marketing Guide
Expert Search Engine Optimization Article
This is a selection made from among articles on Expert Search Engine Optimization. For a permanent link to this article, or to bookmark it for future reading, click here.
Tracking the Results of Internet Marketing
from:As with any marketing campaign you may run to assist your business, it is important to track the results of your Internet marketing campaign. This should be done on a continual basis so you can ensure the strategies you are utilizing are working. It can also help you to determine when a strategy is not working so you do not continue to invest time and money on a strategy which is not beneficial to your business. This article will discuss some of the options for tracking the results of your Internet marketing campaign.
Business owners who use banner ads have a simple way to track whether or not their banner ads are effective. This is possible because they can place code in the banner ad which will supply them with feedback each time a user clicks on the banner ad. This information is transmitted to the business owner so he can evaluate which of his banner ads are generating the most interest. If the business owner is currently using two different styles of banner ads on comparable websites he can use this information to determine which design is most effective. This is important because if one style is significantly more effective than the other it might be worthwhile to convert all of the banner ads to this style or to make changes which will make the two different styles more similar.
If the business owner is using the same banner ad on a number of different websites, the feedback can help him determine which websites are generating the most traffic for him. If he determines some websites are not generating a great deal of traffic it makes sense to discontinue the banner ads on these websites as they are not cost effective.
Business owners who utilize affiliate marketing during their Internet marketing campaign may also be interested in tracking the results of their affiliates. This is necessary because affiliates are often paid according to the results they generate but it is also useful for determining which affiliates are most successful. This information can be useful if different ads are running on different affiliate websites because it can be an indication of which websites are most effective. Tracking the results of affiliate marketing is similar to tracking the results of banner ads. You can place code in the ads which appear on the affiliate’s website to provide you with feedback each time a user clicks on the ad.
Another way to evaluate the results of an Internet marketing campaign is to simply closely monitor your own website traffic and sales. This is especially important when it is done in consideration with the type of marketing you are currently running. For example if you launch a new banner ad campaign with ads appearing on numerous high profile websites concurrently, you may notice an almost immediate increase in website traffic and sales. This information most likely indicates the banner ads are successful.
However, the problem with using this type of evaluation is it does not pinpoint successes or failures. If you launch your banner ad on five different websites at once you may notice an immediate increase in traffic and sales but will not be aware which websites are the most effective. For example, your advertisement may be running on five different websites but only one of these websites may be attracting attention for your business. Similarly if you are running several different styles of ads, some styles may attract more attention than others but you will not be able to differentiate simply by evaluating your website traffic and sales. The other four may only be generating minimal interest in your products or services. If you wish to use this method for evaluating the feedback on your Internet marketing efforts, it is worthwhile to only make one change at a time so you can more accurately determine what is working and what is not. Alternatively you can ask customers to fill out a survey stating where they saw your advertisement so you can solicit feedback on your marketing efforts.
 |
 |
Expert Search Engine Optimization News
Video Search Engine Optimization Expert Gregory Markel to Speak at SMX - Forbes
Founder/President of Infuse Creative, Gregory Markel, will share his 13 years of search engine marketing expertise while focusing on "Video Search Engine Optimization" at the 2008 Search Marketing Expo in New York at the Javits Convention Center on ...
Read more...Search Engine Optimization Question - Gator Country
Not sure if I understood the question but.....SEO campains usually do well when you create specific "Landing Pages" tailored to the keywords someone writes in. Landing pages are actually seperate pages from your website that specifically target a ...
Read more...ubExact Gives Search a Little More Personality - CRM Buyer
ubExact is a new beta-phase search engine that focuses on direct navigation, geography and action-based searches. ubExact as it currently works may be a better search tool for consumers researching a product purchase or a service, writes reviewer ...
Read more...Sitemasher's Innovative Website Platform Goes Prime Time After ... - Forbes
To help simplify the website development and management process, Sitemasher today introduced the full availability of its online website platform. Unlike other systems on the market, Sitemasher combines an intuitive website builder, content ...
Read more...Managing your reputation on Facebook - expert tips for professionals - ITBusiness.ca
As more professionals sign up for Facebook, the site's earliest users are finding they must re-evaluate how they manage their profiles and the information posted to them, according to experts in online identity and reputation management. The ...
Read more...