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Search Engine Optimization and You: Reindexing
from: Karen Cole-PeraltaWhat can you do to get your website up to the top of the URL
(Universal Resource Locator) lists, so that when people type a
search term into a search engine, such as "cheap ghost writer,"
they will get to see your business name somewhere on the first
page results? Well, mainly it's a problem related to the search
engine "bots" (robots) and "spiders" or "crawlers" going over
your site repeatedly, noticing changes in it, and reindexing
your website.
To reindex your site means that the search engines are sending
out their little machines to go over your site and notice any
changes in it. They are generally looking for major changes,
such as fresh content, major rearrangements to your site, and
brand new pages.
If you add new pages to your website, Google Sitemaps may be a
program which could provide you with some help when it comes to
reindexing at least the sitemap for your site. Currently only a
beta program being tested by Google, it could start a new trend
in site reindexing. When you make a Google sitemap, you lay out
several details about the content of your web pages, and you can
get Google to download the changes as reflected by your sitemap
on a regular basis; constantly, if the pages are continuously
changing, daily, weekly, or even monthly. Please look into this
potentially worthwhile program for all of the details on how to
properly make a sitemap for your site.
If you submit your site to many search engines, preferably the
greatest amount possible, you will get massive exposure for your
site when it climbs up to the higher rankings as listed on each
of these engines. It's not enough to only submit your site to
search engines, but it's the only way to start when it comes to
your site eventually climbing its way up each of the search
engine's rankings for your site. And if you submit your site to
as many search engines as possible at least twice per month, you
will get maximum results from this. It is only the first major
step, but it is the only way you will be seen by visitors who
use search engines to find your site. Then as you resubmit your
site twice per month, it will most likely be reindexed, or
recrawled by the search engines, and each change you make will
be updated by the major search engines and probably also by many
of the minor ones as well.
To really maximize exposure, blog about your site's contents
with links pointing to your site, then submit your blog or blogs
to search engines twice monthly. Also submit your site to
directories, which you often only need to do once. You can also
submit your blogs to the hundreds of blog directories available
on the Internet. This will increase the number of inbound links
coming in to your site, which is still helpful when it comes to
your site making it up to the first page level of SERPs (search
engine results pages).
Increasing the amount of incoming links pointing to your site is
always helpful. Use every method you can find to cause sites
relevant to the services and products offered on your business
site to place a link to your site on their sites. This can be
through directly offering to trade reciprocal links with
relevant sites, joining link exchange services and using them to
help you find sites which are willing to trade links with your
site, and starting your own links exchange program, which
generally involves free exchange of links. You will want to only
trade relevant links, because Google, the major search engine
presently on the face of the planet, now punishes sites for
trading links which are not relevant, i.e., "any old link" will
not do. You must make sure the links are organic and relevant,
which means they must relate to the topics of your own site.
Make sure your keywords are arranged so that when you send out
your links, the links contain your most important keywords in
the title text and the description of the site as well. The
title text is the one that links directly to your site, and the
description immediately follows it.
Also, make sure that you have proper title tags, keyword tags
and meta tags for your site. You can go to Submit Express for
help with this and for help with submitting your site to
multiple search engines, both through their free and paid
programs. You will also want several other types of tags or
codes in your website that will help you optimize your pages for
search engines and get your site onto the first page of search
engine results.
You will need to make your site HTML (hyper text markup
language) compliant, that is, it will have to pass the various
kinds of "checkers" on the Web today that make sure your site's
HTML coding is correct and compliant with modern standards. Some
WYSIWYG (what you see is what you get) and other site editors
and programs do not run code that is compliant with some of the
stricter standards for HTML compliance. Microsoft Front Page is
especially non-compliant when it comes to a complicated, not
text-only website, as it rewrites its own code and is often
found to be not compliant with modern standards.
There are all of these steps, and many more that you will
discover by looking around and by subscribing to free
newsletters such as Web Pro News and Site Pro News. These will
help you put together a website that will gradually climb to the
top of the charts. You will find that by adding fresh,
keyword-rich content to your site every day, by writing your own
articles involving the keywords in each page of your site, by
varying the keywords so that each page has content containing
the keywords for that page, and by constantly updating your
Google sitemap - not to mention many other such "tricks" and
daily "trendy" activities - you will find yourself slowly but
surely search engine optimizing your website. And your site will
be reindexed on a regular basis by the search engines.
Don't worry too much about fancy Google "algorhythms" and
whether or not you can keep up with all of the Joneses,
especially if you don't have a lot of money to spend. Work,
work, work on your website. Set aside an amount of time every
day to thoroughly find and employ methods for optimization that
will cause the indexing of your site on a regular basis.
Resubmit twice a month, change your site's content daily, make
sure you have plenty of incoming links from sites relevant to
yours pointing to your site, subscribe to Internet newsletters
so that you can get the most recent information about how to
optimize your site for search engines - do everything you can
make the time to do.
And use the latest in xml code technologies, such as making
pages for your site in rss, atom and ror rdf information code.
It is easy to find the formats for these codes and information
on how to employ them by researching this on the Web. Submit
information about content relevant to your business and website
to Wikipedia, the Web's new major encyclopedia. Post to blogs,
wikis and message boards, using your website's URL as often as
you can. This creates more incoming links pointing to your
website, which you need. Submitting to thousands of FFA (free
for all) pages may help increase your incoming link count, which
does matter to search engines. However, Google is frowning
lately on irrelevant links coming in to websites, and it may
count FFA links as being "irrelevant," so you will want to
consider that. Also, one-way links count for more than links
exchanges, apparently, so you will want to consider that
carefully as well.
Remember: the most important things are fresh daily content and
getting the search engines to reindex your site, as often as
humanly possible, more often than daily if needed. Some search
engines will only reindex your site on a weekly or monthly
basis. Some will do it on a daily basis. But we are fast moving
toward an era where the search engines will be continuously
crawling your website, looking for any changes, for the bad or
for the good, at all whatsoever. So the more often you make
major changes, especially to the keyword-related content of your
site, the more often your site will be reindexed.
Pay the price to list your site with Yahoo. It's worthwhile. Pay
the price to list with multiple directories, if need be. And set
up with as many beta testing programs through Google, Yahoo and
MSN as your site qualifies for. This will get your site
reindexed and crawled repeatedly by these three major search
engines. And look into programs being set up by the other major
and minor search engines as well.
Whatever you do, don't despair. On your way in the climb up the
SERPs, you will probably find many other advertising methods,
such as simply being listed for free with services related to
your site, visitors coming in from your relevant links, and
organizations such as WebRing, where you can list your site by
joining webrings for free and advertise your site for a low
amount of money. There are also PPC (pay per click) services
where you can avoid the entire organic optimization process by
simply getting listed above the general search engine results --
by paying for it directly. The two major PPC services are
Google's AdWords program and Overture's PPC program, which
covers Yahoo and almost all of the other major search engines.
But remember: whatever methods you use, you will want to see
your site get reindexed on a regular basis by the search
engines. This is if you offer a business or service where you
want to be included under you own niche keyword search terms on
the first page of results under such keywords. And you will want
to see your business name displayed in a forthright manner so
that you can attract visitors who type your carefully chosen
search terms into the major and minor search engines. So get
ready, get started: optimize!
About the author:
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