Welcome to The Ultimate Search Engine Marketing Guide
Msn Search Engine Submission Article
This is a selection made from among articles on Msn Search Engine Submission. For a permanent link to this article, or to bookmark it for future reading, click here.
Website Promotion: 10 Search Engine Optimization Blunders to Avoid
from: Michael Murray, VP of Fathom SEOIf you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit search engine rankings.
Here are 10 to keep in mind:
1. Don't use frames.
Why would you want to use frames if SEO is important? Don't risk confusing the search engine spiders, which happens often with frameset sites. Sure, you can write scripts or adjust the content to work within frames, but you probably have better things to do with that time and energy.
2. Don't use Flash.
Everyone agrees--Flash looks awesome. But it also slows down the user experience and Flash makes it tough to get ranked. The Flash future looks bright for the ability of search engines to read some keywords, but what good will this serve if site pages lack visible, readable text?
3. Don't skimp on title tags.
Why would you simply call a page About Us in the title tag when this meta data occupies prime SEO real estate? Always include effective search phrases that reflect the content within title tags.
4. Don't overstuff title tags.
Limit titles to 70 characters, with commas between phrases in EVERY title tag; use fewer characters on pages with limited content.
5. Don't bury text.
Design often gets in the way of Text. Make sure your visible text is located high on the page.
6. Don't use graphics as page headers.
Graphic headers are a waste of space, and thus of time, when it comes to SEO. Use text as page headers and support them by utilizing strategic keywords - in the header, after the header or below the header.
7. Don't use the wrong words.
Website owners love one-word search terms because they seem to get lots of traffic. The reality is that only a fraction of Internet users entering a broad search word want what you have to offer. Go for search terms using two, three or four words that will help visitors qualify their interests.
8. Don't ignore link building.
Hunt down links from other websites that have content and categories that relate to what you offer. If you sell sweaters, find a specialty guide about sweaters or a portal about clothing.
9. Don't overwhelm your pages with keywords.
You might not write the same keyword in succession 10 times, but you can make the mistake of too much repetition. Mention your strategic search term several times throughout the page, but promise yourself not to force its use too much.
10. Don't use long URLs.
If you use a database to maintain the website, you may end up with long URLs with several session IDs and parameters that produce many question marks and equal signs. These lengthy URLs can hinder search engines from properly indexing the pages. Work with your developer so as to limit them or to remove them altogether as much as is possible.
About the Author
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."
 |
 |
Msn Search Engine Submission News
Why You Need To Do More Than Submit A Site To Succeed In Your ... - Promotion World (press release)
Why You Need To Do More Than Submit A Site To Succeed In Your ... Promotion World (press release), CA - by Joel mclaughlin There was a time when you would click the ‘submit site’ icon on a search engine form and that was the extent of your Search Engine ... |
Search Engine Firm, Submit Express, Debuts iClimber Services - WebSite Host Directory (press release)
Search Engine Firm, Submit Express, Debuts iClimber Services WebSite Host Directory (press release), OR - Originally, Submit Express entered the SEO offering free SEO and search engine submission tools. Hundreds of SEO companies have come and gone since then, ... |
Ineedhits Launches Their End Of Year Search Marketing Sale - 1888 Press Release (press release)
Ineedhits Launches Their End Of Year Search Marketing Sale 1888 Press Release (press release), TX - MSN. At http://www.ineedhits.com/, website owners can save 20% on all their search engine submission, optimization (SEO) and search advertising services. ... |
Article and News Distribution Tips - American Chronicle
Article and News Distribution Tips American Chronicle, CA - Time after time, customers have reported improved in search engine rankings after submitting just a few articles to several hundred article directories. ... |
Find and Measure Links Better with Linkscape - Practical Ecommerce (subscription)
 Practical Ecommerce (subscription) | Find and Measure Links Better with Linkscape Practical Ecommerce (subscription), Grand Junction - One of the most important attributes of search engine optimization (SEO) is link building, which is garnering quality inbound links to a website. ... |