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Search Engine Optimization Tips
from: Webmaster CornerWhen we talk about site optimization, we are talking about
making the site more search engine friendly, that is allowing it
to rank better in search engines. When you optimize your site,
you mainly optimize it for some keywords you are targeting.
Keywords are the words people search for when using search
engines, so for example, if your site is about natural
disasters, you might be targeting the following keywords:
earthquakes, volcano, tsunamis, nature disaster.
In this article, I shall concentrate on some few important tips
to optimize your site and make it more search engine friendly.
Be very careful when optimizing your site, there are some
techniques used out there that might get your site banned from
search engines and we don't want that to happen. These
techniques are considered illegal since they are used mostly to
trick search engines and show them something different that what
is shown to normal visitor.
Ready? Let us start:
Content
There is a very popular saying: 'Content is King'. Search
engines (SEs) like to see content, they like to read text. SEs
are not friendly with images and animations! I know that those
flash animations and presentations might look great for
visitors, but for SEs they are seen as empty space! The richer
content and text you have the better. Try to fill your site with
valuable and important information. In addition, your content
should contain your keywords for better targeting.
In-page Structure and Optimization
When you write your page, be careful to optimize it, the
following are some general tips to follow:
- Write a good title containing your most important keywords.
Don't make it too long and write it so that users can understand
what the page is about.
- Generate your meta tags (keywords and description). Make sure
you include your keywords in the description.
- Use and tags! Enclose your main titles with H1 and
H2 tags. Be sure to include your keywords in it.
- Use alts in images (especially if an image is used as a link).
- Make sure that you have no borken links.
- Try to write your most important content (and keywords) at the
top of the page and not at the bottom.
- Focus to target only one or two keywords per page.
Backlinks
Backlinks are all external links (external to your site) that
point to your site. I should state here that this is one of the
most important factors to consider when optimizing your site.
From here on, it is your duty to find places where you can put
your link. Here are my tips to get links:
- Don't ever spam.
- Find free directories and submit your site to them.
- Exchange links with relevant sites.
- Write important articles and content so that will want to link
to you.
Tools of the trade:
Here are some tools that can be used to see your progress:
- Webmaster Corner Forum:
.com/
Forum dealing with all aspects of site optimization and
marketing
- Search engine rankings:
ings.php">http://www.webmaster-corner.com/services/search-engine-
rankings.php
Use this tool to find out your rankings on major search engines
- Google Page rank:
://www.webmaster-corner.com/services/pagerank.php
Use this tool to discover your Google Page Rank (PR).
About the author:
Webmaster corner
forum is the place for webmasters and programmers to gather
and discuss IT related topics such as search engine
optimization, general business and marketing techniques, and web
design and programming issues
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