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Search Engine Optimization--Three Actions that May Improve Rankings
from: Sandra WaggettWant to market your business more effectively online? Consider
these three website design changes that may immediately improve
your search engine rankings: Flash 1. If you have a 100% Flash
website, consider changing it. While some find flash more
visually interesting, the problem is that search engines don't
like Flash ... at least not sites that are 100% Flash. Flash
handles text differently than a standard HTML page, so most
search engines have a hard time properly indexing 100% Flash.
Think about it ... when was the last time you did a Google
search and the #1 ranked site you found was a Flash site? If
search engine rankings are a goal, reconsider your 100% Flash
site. Try a hybrid site instead. Make your pages HTML, or ASP
based. Include great content, appropriate meta tags, anchor
text, structured headings, and then embed your cool Flash
elements into the page. You are likely to see dramatic
improvements in your rankings. Frames 2. If you have a
frame-based website, consider changing it. Search engines have a
hard time properly indexing sites with frames. You should not
use frames, if there are other alternatives. People often use
frames to display the same header and navigation across their
entire website for consistency. While consistency is good, this
can be (and should be) accomplished without using frames. If you
have a small site, you can hard code the header and menu into
each HTML page. If you have a larger website, you might use an
INCLUDE file to keep your maintenance work down. Eliminate
frames from your website, include great content, appropriate
meta tags, anchor text, and structured headings. You are likely
to see dramatic improvements in your rankings. Embedded Text 3.
If your home page text is embedded in a graphic, consider
changing that design. Search engine spiders are hungry little
varmints that eat up text. If your text is embedded in a
graphic, they can't read it and they go away hungry. This is bad
for your rankings. Not sure how to tell if your text is embedded
in a graphic? Go to your web page and try to highlight the text
(like you would in a word processor). If you can highlight it on
the page, then it is text (which is good). If you cannot
highlight it on the page, then it is a graphic (which is bad ...
at least from a search engine perspective). If you minimize
graphic embedded text on your home page and replace it with real
keyword rich text, include great content, appropriate meta tags,
anchor text, and structured headings, you are likely to see
dramatic improvements in your rankings. To contact Sandra
Waggett orlearn more about Search Engine Optimization visit
http://www.MSWInteractiveDesigns.com
About the author:
Sandra Waggett serves as owner and principal webmaster for MSW
Interactive Designs LLC (MSW-ID), a website design and hosting
firm that helps small business professionals achieve an
effective Internet presence. Waggett designs and develops a
variety of online technologies including websites, eCommerce and
portal sites. Contact us to find out how We put the Web to Work
for You! Visit www.MSWInteractiveDesigns.com.
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