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The Power of the Press: Using Press Releases for SEO Purposes
from:There are many techniques for search engine optimization (SEO), method of luring visitors to a particular website. One particularly useful technique is using press releases for SEO purposes. Press releases can provide excellent backlinks from news agencies to the websites being optimized. Such links are very powerful in attracting visitors, particularly those who read news regularly.
There are many opportune times to make press releases. It is best to do one when launching a new website, presenting new products to the market, when your website gets an award, when you transfer to another location, when you have closed big deals or made great sales, when you go beyond your target sales, or when your product or service gets certification from the government of a reputable 3rd party accreditation agency. When you make press releases for SEO purposes on these occasions, people recognize your site or products and become likely to get interested in them.
Of course not all press releases are good, there are millions of badly written press releases, which also prove quite futile for SEO purposes. Here are some tips that you can use to make your press releases useful:
1. Provide Useful Content – readers love facts and if your company keeps statistics and figures of its operations, you can use them to entice your audience present your site in a credible manner. It is not enough to say that your product or company is good, you have to prove it by giving people facts.
2. Think like the audience – when writing your press release, place yourself in the shoes of your would-be readers. Write in such a way that they would become engaged on what you are saying. One of the purposes of the press release is to invite people to check you out and you have to think in their perspective to achieve this.
3. Remember that you are making the press release for SEO purposes – of course your priority is the content, but do not overlook the other important aspects of SEO such as keyword density. When writing the press release, have these keywords in mind, but do not go overboard by using them too much.
4. Do not be afraid to explore – do not just get stuck with one distribution channel for your press releases. There are other venues for such purposes like RSS feeds, blogs, and other websites. Try spreading your press releases all over the place, not only in one news agency, but also in others.
5. Do not be afraid to ask for help – a lot of press releases are bad because they were written by people working in the company, whose perspectives are too close to see things in the eyes of the readers. PR agencies are out and about for such purposes and there is nothing wrong in hiring them. However, choose a good PR agency, look at their previous works and see if they are interesting enough for you and if they are good in making press releases for SEO purposes.
6. Stay fresh – once you have published your press release, keep updates about your company. Send out press releases once in a while to help remind people about you and your offerings. But do not overdo it, as if you give out press releases too frequently, people might just ignore you.
7. Entice readers to jump to your page – write your press release in such a way that the readers would want to jump on to your website. If you have certain information to give in the press release, do not give everything there entirely. Keep the readers in suspense and tell them that if they can know more by visiting your site. This is after all the why you were using the press release for SEO purposes in the first place – you want readers to go to your page.
8. Keep track of the results – you would of course want to know if your press release is doing its work by tracking down how many people went to your site because of the release. Most PR companies would provide tracking services as part of the package or with just a little extra charge.
Press releases are not only good for your company, they are also good for your website. So go ahead and try using press releases for SEO purposes, and see how far you can go with such a remarkable tool.
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