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A Win-Win Situation for All: Sponsor SEO Contests for SEO Purposes
from:Companies often hold contests and all sorts of promotions in which they give away millions’ worth of prizes not just because they wish to show their gratitude to their loyal customers in an extravagant way but also because they’re getting something from it. Rarely, if ever, will a smart business owner give something for free and the same can be said for SEO contests.
If you’re going to sponsor a SEO contest, make sure that you get something from it too!
WHAT ARE SEO CONTESTS?
Search engine optimization contests are contests that will test the knowledge and skills willing to showcase their talents in SEO. Competitors can be professionals, amateurs or both, depending on the rules of the SEO contest.
Objective – People participating in an SEO contest are given the same keyword or key phrase. It will then be up to them to devise any SEO strategy in their disposal to create a website or even just a page if they so wish to make their website gain #1 ranking in Google or any other search engine specified in the rules of the contest.
Challenge – Firstly, the keyword or key phrase provided in the SEO contest is something that no one or maybe only a few other people are talking about so it would be hard for the contestants to find existing websites to immediately accept links to their newly created websites.
Secondly, Google doesn’t look favorably on websites solely created for the purpose of winning an SEO contest. If you make use of the wrong SEO techniques, you’ll end up being blacklisted by Google’s search engine spiders and that will naturally spell doom for any chances you may have of winning the SEO contest.
Time – There’s of course a time limit to all SEO contests. Some SEO contests are only short-term and which is also better for SEO contestants because this allows them to explore more SEO techniques without having to worry about getting caught by any of the guard dogs of search engines.
HOW TO PROFIT FROM SPONSORING SEO CONTESTS
You’re holding an SEO contest and you’ve volunteered to give away a tax-free cash prize of $5,000 to the winner. The five thousand dollar reward you’re giving away can definitely be returned to you (plus interest even) by the following methods:
Media Blitz – SEO contests always receive a lot of attention from the public. If you’re holding an SEO contest for six months, for instance, then that means you get free publicity for half a year. People will continue talking about your SEO contest and you as the sponsor of course as long as the contest is running.
Keyword Choice – Your keyword choice may contain the whole name or acronyms of your website or business. As such, all the contestants are inadvertently acting as your advertisers. Every time they make use of your keyword or key phrase, they’re automatically advertising about your website! The more people who join your contest, the more free advertisers you get who aren’t in your payroll!
Linking – You can require participants in your SEO contests to link back to you in their websites. You can also make up additional rules to create more links for your websites. And since people are naturally curious, there’s a very likely possibility that they’ll click on your link at least once just to know a bit more about the sponsor behind the SEO contest.
HOW TO SET UP A SUCCESSFUL SEO CONTEST FOR YOU AND THE CONTESTANTS
Determining How Much to Give – You can give away cash or non-cash items just as long as they’re something that will make people want to join the SEO contest
Duration – Even though a long-term SEO contest will provide more advertising for you, it can restrain the creativity of your contestants and put them in danger of getting blacklisted by search engines as well.
Rules – Besides requiring your customers to place backlinks to your website, you can also specify that rules and prizes related to the contest can only be found in your website.
Always keep in mind that an SEO contest must benefit you and your contestants in order for the whole thing to work. If you manage to find ways for your SEO contest to benefit readers and the general audience as well then so much the better!
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