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Wordtracker: a Must for a Search Engine Optimization Project
from: Marty PukstysWhile many factors influence the rankings of a web site, any
search engine optimization effort isn't worth even a second of
your time without one and single unknown: relevant and
competitive keywords.
Let's examine an example: a local moving company decided to
optimize its website. It knows (or assumes that it does) that
the most popular keywords for their type of business are
"movers" and "moving". At a first glance, looks like
everything's fine: the keywords seem to be relevant, and should
produce good results. However, there are two mistakes made here.
The first one is keyword relevancy. What's the use for our local
moving company of people that are looking for "movers" or
"moving" in Denver, CO, Boston, MA or New York, NY, if they are
located and offering services in and around San Francisco only?
Another mistake is keyword effectiveness. It'll take much more
time and effort to get top rankings for such popular and
competitive general keywords as "moving" and "movers" than to
get same results for something more specific and relevant, such
as "movers San Francisco" or "moving San Francisco". Not only
are these keywords more likely to convert visitors to buyers,
but also it's a much easier and less time-consuming task.
If the world we live in consists of atoms, the smallest and most
important particles in search engine optimization world are
keywords. In fact, there's nothing complicated about them, if
one remembers three things about keywords: relevancy,
effectiveness and Wordtracker.
Wordtracker.com is an UK based company that offers an
irreplaceable search engine marketing service tool: keyword
research and analysis. It helps to find and pick keywords that
are both relevant and competitive. Relevant mean that the
keywords are related to your website, and that these are the
words people are typing in Google, Yahoo or MSN in order to find
your kind of business. Another important factor in determining a
"good" keyword is its effectiveness. Let's say we have a keyword
"movers" which has a record of appearing in Google search list
for 1009 times; there are 15400000 different web pages competing
for this keyword. This means that this keyword's effectiveness
index is 1009/15400000=0.066. This index shows that the keyword
is far too competitive and you'll probably end up somewhere in
the middle of Google's search results if you try to optimize
your webpage for this particular keyword. A rule of thumb is to
find keywords that are quite popular and at the same time have
fewer webpages competing for them. A good keyword is considered
to have an effectiveness index of over 100, although anything in
between 10 and 100 can be targeted as well.
Needless to say, without having the right keywords that are both
relevant and competitive it's impossible to succeed in any
search engine optimization campaign. Without knowing your niche
words, you'll probably end up competing against web sites with
thousands of inbound links optimized by search engine
optimization gurus and will be lost in millions of search
results - no one will even ever find out you exist. On the other
hand, all it takes to get your web traffic from 0 to couple
hundreds a day might be something as simple and cost-effective
as Wordtracker.
About the author:
If you liked what you read - visit our
earch Engine Marketing Service LLC website and find out more
about
earch engine positioning services from our
">website optimization firm.
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