Welcome to The Ultimate Search Engine Marketing Guide
Search Engine Marketing Resource Article
This is a selection made from among articles on Search Engine Marketing Resource. For a permanent link to this article, or to bookmark it for future reading, click here.
Spamdexing-the Bane of Search Engine Optimization
from:Methods that manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner inconsistent with the purpose of the indexing system is called Spamdexing.
The sheer amount of information available on the internet is mind-boggling. In 2000 a study indicated that the internet's search engines where only capable of indexing approximately sixteen percent of available pages. That sixteen percent adds up to pages and pages of potential hits. There are typically ten hits per page. The average internet user never goes farther then the first set of ten. Webmasters use a variety of techniques to increase their ranking. The art and science of making web pages attractive to the search engines is called search engine optimization.
The importance of a high search engine ranking started driving webmasters to use a variety of tricks to improve their ranking the middle of the 1990's. On May 22, 1996 The Boston Herald printed an article written by Eric Convey titled "Porn Sneaks Way Back on Web." It is the first time the term spamdexing was used. The word spamdexing is the merging of the word spam, the internets term for unsolicited information, and indexing.
There are two types of spamdexing. The terms are content spam and link spam.
Content spam is the use of techniques that alter the search engines view of the pages content. Some methods of content spam include the use of hidden text, keyword stuffing, Meta tag stuffing, doorway pages, and scraper sites.
Taking advantage of link-based ranking algorithms which in turn gives a higher ranking to a website is called link spam. Link spam methods include link farms, hidden links, Sybil attack, wiki spam, spam blogs (also referred to as splogs), page hijacking, buying expired domains, and referrer log spamming.
Some people consider spamdexing a black hat method of internet search engine classification.
Key word stuffing is a favorite type of content spamdexing. Key word stuffing is including a key word hundred of times on a single webpage. Given the sheer volume of the word the search engine automatically gives that particular webpage a higher ranking then one that might use the word legitimately. Most websites that employ keyword stuffing place the words at the bottom of the page or write it with text that the person surfing the web can't see. Some search engines try to discourage key word stuffing by ranking websites with an excessive number of keywords at the bottom of the ranking.
Some web masters like to include the name of a famous person on their site as a keyword. The name attracts the attention of search engines and web surfers even though the web site has nothing to do with the person.
Some websites try to steal web surfers from their competitors by including their name as a keyword in the body text and meta tags. By doing this the webmaster has guaranteed that the search engines with index it accurately. Using the name of a competitor in the body of a website is normally a direct violation of the copyright law.
 |
 |
Search Engine Marketing Resource News
PPC Summit Helps Online Businesses Increase Profits with Search ... - PR Web (press release)
PPC Summit Helps Online Businesses Increase Profits with Search ... PR Web (press release), WA - Los Angeles, CA (PRWEB) October 14, 2008 -- Pay Per Click (PPC) Summit, the premier conference for search engine marketing, wrapped up the successful ... |
What's the square root of 1000? Ask Google - Philippine Star
What's the square root of 1000? Ask Google Philippine Star, Philippines - But most Netizens seem to be on autopilot, the way to find anything on the Web is through the iconic Google search engine, which indexes billions of ... |
(ki work is honored to announce that Bill Austin has joined our ... - USPRwire (press release)
(ki work is honored to announce that Bill Austin has joined our ... USPRwire (press release), UK - “Bill is truly the connector needed to grow the reputation for ki work’s Search Engine Optimization Marketplace. “With ki work growing at a rate of 400 new ... |
St. Louis Direct Marketing Association (DMA) and American ... - MarketWatch
St. Louis Direct Marketing Association (DMA) and American ... MarketWatch - Search Engine Optimization - How to get your site in the top ten tier of traffic search engine listings in Google, Yahoo and others. ... |
Press Release PR Owner Danny Brown Invited to Become Latest Blog ... - PR-USA.net (press release)
Press Release PR Owner Danny Brown Invited to Become Latest Blog ... PR-USA.net (press release), Bulgaria - We cover the latest developments in search engines, search engine optimization (SEO), search engine marketing (SEM), social media marketing, advertising, ... |