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Tips on article marketing and SEO
from:Any website owner engaged in an online business would know how significantly related marketing is to search engine optimization. SEO or search engine optimization is a very good tool used by web marketers in promoting their sites to the world-wide web.
While traditional marketing makes use of promotion including product testing, personal promotions, joining trade fairs and the likes, modern marketing makes use of SEO techniques to make the site easily identifiable and searchable by the search engines.
A person who knows good SEO will most likely be able to improve the ranking of the site or the page in search engine results. No one really knows the exact keyword density needed to be on top of the search engines but good SEO techniques will be able to help the site rank among the top search results.
SEO is really a modern marketing technique that marketers resort to, to increase the traffic in their websites. One way to get good traffic is to post articles on the site. However, the articles also need to the tweaked using good SEO techniques to be able to attract as many visitors as possible.
To the uninitiated what actually happens is this. A person writes articles for his website so visitors will find the site more attractive and useful to them. But no matter how many articles he will post on his site, these articles will be useless if it could not be found by the search engines.
Thus, every marketer must make sure that the articles can be easily searched by the search engines. One way to achieve this goal is to make use of SEO techniques in writing the articles. First thing to do is to look for keywords that are commonly used by the target customers when using the search engines to search for that particular topic.
Once the proper keyword has been identified, the SEO writer should write the article using the proper keyword density which is between three to five percent. There are free sites offering keyword density measurement and the writer can just write the article freely and then measure up his keyword density later on.
It would also help to keep the required keyword in mind while writing the article so that the writer would be able to unconsciously incorporate the keywords to the articles.
Anyone doing SEO work should make sure that the article is not so filled with the keyword that they stick like a sore thumb! No need to spice the article with too much keyword to the point of making the article choppy and unreadable. To be safe, always remember that articles with a keyword density of less than one percent will likely be ignored by the search engines. However, those with a keyword density of more than five percent will most likely be tagged as spam by major article directories.
SEO is not only applicable in article writing but it should also be considered from the time the site is being designed. SEO techniques require some configurations in the codes used by the site so the owner would be better off if the site itself is made with SEO in mind.
Any person doing SEO marketing should have a specific market in their minds and target that specific market. Sometimes, SEO is really a struggle between the search engines and the users. This is because search engines would love to get articles with as many keywords as possible. However, human users would not be as attracted to articles that have too many keywords in them making the article a hard sell.
However, most marketers prefer to keep the SEO techniques to a minimum for as long as it will be searchable by the search engines and write primarily for human traffic. They just make sure that the articles and the site can be found on the web, at least on the first page of the search engines but ultimately, that the articles are user and visitor-friendly.
There are actually several SEO techniques that can be used by a marketer to optimize his site. First in line is on-page search engine optimization which makes use of relevant tags in the title. Then the most common technique is the use of keyword density or the number of times that the targeted keyword is mentioned in a page
Whatever SEO technique is used, make sure that the site and the articles will not only appeal to search engines but more importantly to the human users or traffic.
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