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Specific On Page Optimization Strategies for Top Search Engine Rankings
from: Tim WrightWith all of the available money to be made, and all of the rags
to riches stories floating around these days, the internet has
become a very, very competitive place.
With this increased competition, it has become even more
important to implement and execute well designed search engine
optimization strategies in order to increase your search engine
ranking and gain a competitive advantage over your competition.
Unfortunately, many internet marketers have a don't really have
any sort of specific search engine optimization strategy, and
most of the time they are a little unclear on exactly how they
need to optimize their webpage in order to position their
websites to get top rankings.
With that in mind, let's look at some of the specific things
that you can do to properly optimize your webpage:
First of all, watch your code - One of the most common reasons
for a poor search engine ranking is bad coding. So, before you
go too far, be sure to run your website through an html
validator such as the one found at
Let's move on to some specific optimization notes for the top
three search engines.
MSN:
-values content more than Google does, and it allows for more
keyword density (the number of times a keyword shows up on a
page) -keyword stuffing (repeating the same keyword over and
over) will cause your site to be dropped immediately -Keyword
anchor text - internal site links are important, so link
extensively within your site using anchor text that relates to
the theme of the page you are linking to -Meta tags are
important -Keywords - put them in your title, meta tags, twice
in your description tag and five times with high prominence in
the body of your page. -keywords matter in your url, folders and
page names
MSN will ban you if:
-you use loading pages with irrelevant words or keyword stuffing
(especially in places where users won't usually see it - like in
alt tags) -hidden text/links are used on your site -use
techniques to artificially increase the number of links to your
page. Example - using link farms.
Notes on Yahoo and Google:
To get listed in Yahoo and Google, you will need to use all of
the techniques listed above in the MSN section.
As for exactly how, where and when to use your keywords, you
should check and see what is currently working for your
competitors. Google and Yahoo aren't giving out their secrets,
so it's best to see what is working for others and do what they
do.
We do know, however, that both Google and Yahoo place a fairly
high significance on the number and quality of websites linking
to your site.
That being said, they also place some significance on any
keywords used for the folders, page names and the url of your
website.
Another interesting thing to keep in mind is that both Yahoo and
Google have been influenced by Inktomi (as far as how they list
and rank websites and the algorithms that they use) at one point
or another, which stands to reason that if you optimize properly
for Inktomi, you should see some improvements in your Yahoo and
Google rankings.
With that in mind, here is a brief outline as to what
Inktomi likes:
Title - you want to use up to ten words here, using as many
variations of your keywords s possible while still producing a
readable title
Meta Description - Use around twenty words, rephrasing the
keywords used in the title. I don't really like to use spaces
after the commas separating my keywords. There's just something
about it that makes me a little uneasy.
I have heard of people having re-occurring nightmares of getting
ranked for keywords that have a space before them, instead of
the actual keyword (e.g. - " cats" instead of "cats").
Body - Go ahead and repeat your title in an h3 tag.
Bold the first sentence of your first paragraph. This increases
visual appeal for your visitors, while at the same time
indicating a certain amount of significance to the search engine
spiders. Edit your description and use it here.
Put one keyword in the alt tag of each picture you have on the
page.
Keep your page between 500 and 700 words
Have the final sentence of your page in bold, rephrasing the
first sentence of your first paragraph.
If you find yourself pressed for time (and who isn't these
days), instead of doing all of your research on the competition
by hand, you could get a program like the new version of Seo
Elite (
and get it to do most of the research for you.
Also, if you have a lot of pages that you would like to optimize
using the same keyword strategy, check out niche directory
generator (
ectorygenerator.com). Once you specify where you want your
keywords to go and how the page is to be laid out, niche
directory generator can automatically generate the optimized
pages for you.
That's basically it. Do a little research as to what is
currently working for your competitors and then optimize your
pages using the points listed above and watch your website's
search engine ranking soar dramatically.
About the author:
Tim Wright is an SEO Expert, and all of his secrets, tips and
tricks are available in his free ebook "White Hat SEO Revealed",
which can be downloaded from
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