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Search Engine Optimization 101: The Very Basics - Make Money Online
from: Holly Mann Raising your website's position on the Search Engines is
increasingly important as thousands of new websites are created
each day and many may be in competition with yours. The more
sites added to the World Wide Web, the more expensive
advertising costs will be. Don't get trapped into spending
hundreds of dollars per day, per week or per month for
advertising.
The purpose of optimizing your website is so that Search
Engines can easily search your site, navigate throughout and
categorize it. As well as creating a graphically appealing
informative site for your visitors, you need to concentrate on
building a strong keyword-based theme throughout the site.
Search Engines are large databases of Web sites that are
automatically generated. These Internet search engines use a
software robot or spider that seeks out and indexes Web sites.
Yahoo, Google, MSN, Excite, AltaVista, AskJeeves are some of the
popular Search Engines. To produce accurate search results,
search engines must keep their ranking algorithms (formulas)
secret. Search engine optimization begins with choosing keywords
and key phrases. This is an important first-step and goes
hand-in-hand with developing your website theme and choosing a
domain name. Before choosing your key phrases, you should check
out your competing websites. You cannot optimize your website to
reach its highest position without understanding exactly how
your competitor's websites reached theirs. Your website should
have a clear theme. And your keywords must describe the theme of
your site, as well as help your website reach the highest
results when queried on the search engines. This is so important
for two reasons. One, is because Pay-Per-Click Advertising can
be extremely costly. Two, is because the majority of the people
who are looking for a product or information on the search
engines do NOT click on the sponsored ads. Instead, they click
on the freely placed non sponsored websites. Your goal should be
to reach the top 10-15 placements in the non sponsored websites.
Before choosing a domain name for your website or company, think
about the keywords you may be targeting. While you may think you
have a great domain name now, it may not include your important
keywords in the URL (http://www.KeywordDomain.com). Sites with
the keyword in the domain tend to rank higher than domains
without the keywords. The next step is to gather material for
your website and put it all together so it is graphically
appealing, not only for site visitors but for search engines as
well. This step may take quite a lot of time, and is usually
ongoing, as it is important to continually add, edit and update
your site. Every piece of text you add to your website should be
supporting the site's overall theme. Now it is of paramount
importance to spread the word about your website and create
high-quality optimized links to and from your website to help
increase your website's page rank.
About the author:
Holly Mann is a veteran of the U.S. Army and served as a
Journalist and Photographer. She is now A Successful
Entrepreneur and sells a Make Money Online Ebook that has helped
thousands of people change the way they do business online.
http://www.ThankYouRichJerk.com/cheaperbook.htm
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